AuthenIQ
AuthenIQ
AuthenIQ
iOS & Android Mobile App
iOS & Android Mobile App
iOS & Android Mobile App
Overview
Overview
AuthenIQ is an AI-powered authentication platform that helps resellers, small businesses, and collectors verify the authenticity of luxury goods in seconds. The challenge? The existing authentication process was slow, manual, and didn’t support the needs of power users who were scanning dozens of items daily. I led the design of a complete mobile experience that transformed authentication from a one-time verification tool into an addictive, profit-focused platform with market intelligence and community features.
AuthenIQ is an AI-powered authentication platform that helps resellers, small businesses, and collectors verify the authenticity of luxury goods in seconds. The challenge? The existing authentication process was slow, manual, and didn’t support the needs of power users who were scanning dozens of items daily. I led the design of a complete mobile experience that transformed authentication from a one-time verification tool into an addictive, profit-focused platform with market intelligence and community features.
AuthenIQ is an AI-powered authentication platform that helps resellers, small businesses, and collectors verify the authenticity of luxury goods in seconds. The challenge? The existing authentication process was slow, manual, and didn’t support the needs of power users who were scanning dozens of items daily. I led the design of a complete mobile experience that transformed authentication from a one-time verification tool into an addictive, profit-focused platform with market intelligence and community features.
We reduced time to first scan from 8 minutes to under 60 seconds, designed features that increased projected daily engagement by 3x, and created a freemium model with a clear path to 10%+ conversion
We reduced time to first scan from 8 minutes to under 60 seconds, designed features that increased projected daily engagement by 3x, and created a freemium model with a clear path to 10%+ conversion
We reduced time to first scan from 8 minutes to under 60 seconds, designed features that increased projected daily engagement by 3x, and created a freemium model with a clear path to 10%+ conversion
Tech Stack
Figma
Design Tool
Notion
Documentation
Maze
Testing
Miro
Mapping
Tech Stack
Figma
Design Tool
Notion
Documentation
Maze
Testing
Miro
Mapping
Tech Stack
Figma
Design Tool
Notion
Documentation
Maze
Testing
Miro
Mapping
Tech Stack
Figma
Design Tool
Notion
Documentation
Maze
Testing
Miro
Mapping
ROLE
ROLE
Lead Product Designer
DURATION
DURATION
8 weeks
PLATFORM
PLATFORM
Authentication App
Process
Process
Design Process
The design journey behind NexMark followed an iterative, user-centered process focused on clarity, trust, and real-world value. It began with comprehensive research to understand how users interact with authentication and market data, identifying pain points around complexity and information overload. Based on these insights, we developed wireframes that emphasized simplicity, guided actions, and visual hierarchy. Through multiple rounds of prototyping and user testing, we refined every interaction — from onboarding to dashboard navigation — ensuring NexMark feels intuitive, empowering, and purpose-driven for every user.
Design Process
The design journey behind NexMark followed an iterative, user-centered process focused on clarity, trust, and real-world value. It began with comprehensive research to understand how users interact with authentication and market data, identifying pain points around complexity and information overload. Based on these insights, we developed wireframes that emphasized simplicity, guided actions, and visual hierarchy. Through multiple rounds of prototyping and user testing, we refined every interaction — from onboarding to dashboard navigation — ensuring NexMark feels intuitive, empowering, and purpose-driven for every user.
Design Process
The design journey behind NexMark followed an iterative, user-centered process focused on clarity, trust, and real-world value. It began with comprehensive research to understand how users interact with authentication and market data, identifying pain points around complexity and information overload. Based on these insights, we developed wireframes that emphasized simplicity, guided actions, and visual hierarchy. Through multiple rounds of prototyping and user testing, we refined every interaction — from onboarding to dashboard navigation — ensuring NexMark feels intuitive, empowering, and purpose-driven for every user.
Design Process
The design journey behind NexMark followed an iterative, user-centered process focused on clarity, trust, and real-world value. It began with comprehensive research to understand how users interact with authentication and market data, identifying pain points around complexity and information overload. Based on these insights, we developed wireframes that emphasized simplicity, guided actions, and visual hierarchy. Through multiple rounds of prototyping and user testing, we refined every interaction — from onboarding to dashboard navigation — ensuring NexMark feels intuitive, empowering, and purpose-driven for every user.
Challenges & Solutions
The luxury resale market is exploding. We’re talking about a $50B+ industry by 2025, growing 15% year over year. But here’s the thing: counterfeit goods are increasing just as fast. For every authentic Louis Vuitton Neverfull on the market, there are three fakes.
This creates a massive problem for resellers. They’re the middle people between individual sellers and buyers, and their entire business depends on trust. One fake item can destroy their reputation, cost them thousands in chargebacks, or even get them banned from platforms like eBay and Poshmark.
The existing solution wasn’t working
When we started this project, the authentication landscape looked like this: Manual authentication services
Ship your item to a facility
Wait 24-48 hours for results
Pay $20-50 per item
Get a certificate back
Early digital solutions
Take photos yourself
Upload to an app
Wait 2-6 hours for “expert review”
Get a yes/no answer with no context
Both approaches had the same fundamental problem: they were too slow for the pace of reselling. One person we interviewed put it perfectly.
“I’m at an estate sale. I found a Chanel bag for $300. I need to know RIGHT NOW if it’s real, because three other people are looking at it. If I have to wait 24 hours, I’ve already lost the opportunity.”
Challenges & Solutions
The luxury resale market is exploding. We’re talking about a $50B+ industry by 2025, growing 15% year over year. But here’s the thing: counterfeit goods are increasing just as fast. For every authentic Louis Vuitton Neverfull on the market, there are three fakes.
This creates a massive problem for resellers. They’re the middle people between individual sellers and buyers, and their entire business depends on trust. One fake item can destroy their reputation, cost them thousands in chargebacks, or even get them banned from platforms like eBay and Poshmark.
The existing solution wasn’t working
When we started this project, the authentication landscape looked like this: Manual authentication services
Ship your item to a facility
Wait 24-48 hours for results
Pay $20-50 per item
Get a certificate back
Early digital solutions
Take photos yourself
Upload to an app
Wait 2-6 hours for “expert review”
Get a yes/no answer with no context
Both approaches had the same fundamental problem: they were too slow for the pace of reselling. One person we interviewed put it perfectly.
“I’m at an estate sale. I found a Chanel bag for $300. I need to know RIGHT NOW if it’s real, because three other people are looking at it. If I have to wait 24 hours, I’ve already lost the opportunity.”
Challenges & Solutions
The luxury resale market is exploding. We’re talking about a $50B+ industry by 2025, growing 15% year over year. But here’s the thing: counterfeit goods are increasing just as fast. For every authentic Louis Vuitton Neverfull on the market, there are three fakes.
This creates a massive problem for resellers. They’re the middle people between individual sellers and buyers, and their entire business depends on trust. One fake item can destroy their reputation, cost them thousands in chargebacks, or even get them banned from platforms like eBay and Poshmark.
The existing solution wasn’t working
When we started this project, the authentication landscape looked like this: Manual authentication services
Ship your item to a facility
Wait 24-48 hours for results
Pay $20-50 per item
Get a certificate back
Early digital solutions
Take photos yourself
Upload to an app
Wait 2-6 hours for “expert review”
Get a yes/no answer with no context
Both approaches had the same fundamental problem: they were too slow for the pace of reselling. One person we interviewed put it perfectly.
“I’m at an estate sale. I found a Chanel bag for $300. I need to know RIGHT NOW if it’s real, because three other people are looking at it. If I have to wait 24 hours, I’ve already lost the opportunity.”
Who we were designing for
Through our initial research, we identified three core user types:
The Hustler (40% of market)
Reselling as a side income
Scanning 5-15 items per week
Learning as they go
Price-sensitive but willing to pay for proven value
The Pro (35% of market)
Full-time reseller
Scanning 20-50 items per week
Highly knowledgeable
Needs speed and bulk features
The Store Owner (25% of market)
Running a small business or online shop
Scanning 50+ items per week
Needs inventory management
Willing to pay a premium for B2B features
Each group had different needs, but they all shared one thing: they needed speed, confidence, and context.
Who we were designing for
Through our initial research, we identified three core user types:
The Hustler (40% of market)
Reselling as a side income
Scanning 5-15 items per week
Learning as they go
Price-sensitive but willing to pay for proven value
The Pro (35% of market)
Full-time reseller
Scanning 20-50 items per week
Highly knowledgeable
Needs speed and bulk features
The Store Owner (25% of market)
Running a small business or online shop
Scanning 50+ items per week
Needs inventory management
Willing to pay a premium for B2B features
Each group had different needs, but they all shared one thing: they needed speed, confidence, and context.
Who we were designing for
Through our initial research, we identified three core user types:
The Hustler (40% of market)
Reselling as a side income
Scanning 5-15 items per week
Learning as they go
Price-sensitive but willing to pay for proven value
The Pro (35% of market)
Full-time reseller
Scanning 20-50 items per week
Highly knowledgeable
Needs speed and bulk features
The Store Owner (25% of market)
Running a small business or online shop
Scanning 50+ items per week
Needs inventory management
Willing to pay a premium for B2B features
Each group had different needs, but they all shared one thing: they needed speed, confidence, and context.
Discovery & Research
How we approached the problem
Before opening Figma, I wanted to understand what reselling actually looks like in real life—how people decide, how fast they move, and where things break. So the first two weeks were spent talking to users, watching their workflows, and validating what really matters to them.
Talking to real resellers
We interviewed 12 resellers of different experience levels. The conversations were simple and honest—we asked them to walk us through how they pick items, how they verify authenticity, and what stresses them the most.
A few themes came up again and again:
Speed is everything.
If they don’t act fast, someone else grabs the item.Nobody fully trusts themselves or one app.
They cross-check with friends, Facebook groups, Reddit, or past screenshots.Profit decides whether they even care to authenticate.
“If I won’t make money on it, why waste time scanning?”Learning is part of the fun.
Many take pride in “spotting fakes” with their own eyes.Status actually matters.
Big profits, rare finds, and high accuracy become social proof.
These insights later shaped our design principles around speed, confidence, and community.
Watching them in action
We also did 3 “ride-alongs”—following resellers during thrift trips and at-home sorting sessions.
This is where everything clicked:
In thrift stores, they move fast—checking prices and scanning items in seconds.
At home, the process becomes slower but fragmented across apps, Google, and chats.
No single tool supported the whole journey from spot → check → decide → sell.
This told us exactly where the new experience needed to fit.
A quick survey to validate
To make sure our interviews weren’t outliers, we ran a short survey in Facebook reselling groups (82 responses).
Most authenticate 5+ items per week
90% said existing tools are too slow
Many were willing to pay monthly for faster, unlimited scans
Price checking and community advice were just as common as scanning
Discovery & Research
How we approached the problem
Before opening Figma, I wanted to understand what reselling actually looks like in real life—how people decide, how fast they move, and where things break. So the first two weeks were spent talking to users, watching their workflows, and validating what really matters to them.
Talking to real resellers
We interviewed 12 resellers of different experience levels. The conversations were simple and honest—we asked them to walk us through how they pick items, how they verify authenticity, and what stresses them the most.
A few themes came up again and again:
Speed is everything.
If they don’t act fast, someone else grabs the item.Nobody fully trusts themselves or one app.
They cross-check with friends, Facebook groups, Reddit, or past screenshots.Profit decides whether they even care to authenticate.
“If I won’t make money on it, why waste time scanning?”Learning is part of the fun.
Many take pride in “spotting fakes” with their own eyes.Status actually matters.
Big profits, rare finds, and high accuracy become social proof.
These insights later shaped our design principles around speed, confidence, and community.
Watching them in action
We also did 3 “ride-alongs”—following resellers during thrift trips and at-home sorting sessions.
This is where everything clicked:
In thrift stores, they move fast—checking prices and scanning items in seconds.
At home, the process becomes slower but fragmented across apps, Google, and chats.
No single tool supported the whole journey from spot → check → decide → sell.
This told us exactly where the new experience needed to fit.
A quick survey to validate
To make sure our interviews weren’t outliers, we ran a short survey in Facebook reselling groups (82 responses).
Most authenticate 5+ items per week
90% said existing tools are too slow
Many were willing to pay monthly for faster, unlimited scans
Price checking and community advice were just as common as scanning
Discovery & Research
How we approached the problem
Before opening Figma, I wanted to understand what reselling actually looks like in real life—how people decide, how fast they move, and where things break. So the first two weeks were spent talking to users, watching their workflows, and validating what really matters to them.
Talking to real resellers
We interviewed 12 resellers of different experience levels. The conversations were simple and honest—we asked them to walk us through how they pick items, how they verify authenticity, and what stresses them the most.
A few themes came up again and again:
Speed is everything.
If they don’t act fast, someone else grabs the item.Nobody fully trusts themselves or one app.
They cross-check with friends, Facebook groups, Reddit, or past screenshots.Profit decides whether they even care to authenticate.
“If I won’t make money on it, why waste time scanning?”Learning is part of the fun.
Many take pride in “spotting fakes” with their own eyes.Status actually matters.
Big profits, rare finds, and high accuracy become social proof.
These insights later shaped our design principles around speed, confidence, and community.
Watching them in action
We also did 3 “ride-alongs”—following resellers during thrift trips and at-home sorting sessions.
This is where everything clicked:
In thrift stores, they move fast—checking prices and scanning items in seconds.
At home, the process becomes slower but fragmented across apps, Google, and chats.
No single tool supported the whole journey from spot → check → decide → sell.
This told us exactly where the new experience needed to fit.
A quick survey to validate
To make sure our interviews weren’t outliers, we ran a short survey in Facebook reselling groups (82 responses).
Most authenticate 5+ items per week
90% said existing tools are too slow
Many were willing to pay monthly for faster, unlimited scans
Price checking and community advice were just as common as scanning
Competitive Analysis
Understanding the landscape before defining our opportunity
To ground our strategy and avoid reinventing the wheel, we conducted a focused competitive analysis across eight platforms—five direct authentication solutions and three adjacent resale/marketplace products. The goal wasn’t just to compare features, but to understand user expectations, market gaps, and where Entrupy could deliver differentiated value.
Competitive Analysis
Understanding the landscape before defining our opportunity
To ground our strategy and avoid reinventing the wheel, we conducted a focused competitive analysis across eight platforms—five direct authentication solutions and three adjacent resale/marketplace products. The goal wasn’t just to compare features, but to understand user expectations, market gaps, and where Entrupy could deliver differentiated value.
Competitive Analysis
Understanding the landscape before defining our opportunity
To ground our strategy and avoid reinventing the wheel, we conducted a focused competitive analysis across eight platforms—five direct authentication solutions and three adjacent resale/marketplace products. The goal wasn’t just to compare features, but to understand user expectations, market gaps, and where Entrupy could deliver differentiated value.
Information Architecture
Before jumping into wireframes, I mapped out the entire information architecture. With a small team and a tight timeline, I had to be strategic about where resources were allocated.
Information Architecture
Before jumping into wireframes, I mapped out the entire information architecture. With a small team and a tight timeline, I had to be strategic about where resources were allocated.
Information Architecture
Before jumping into wireframes, I mapped out the entire information architecture. With a small team and a tight timeline, I had to be strategic about where resources were allocated.
Design Principles
The guidelines that shaped every decision
After our research, it became clear that users weren’t just looking for an authentication tool—they were trying to make fast, informed, confident business decisions. To keep us aligned, I defined three design principles that served as our compass throughout the project.
Each principle acted as a guardrail whenever we had to make tradeoffs, ensuring the final product supported how resellers actually work.
Onboarding That Builds Confidence
The three-step onboarding flow introduces features progressively, starting with authentication basics and revealing market intelligence capabilities as users gain confidence with the core functionality.
92% Completion | 2.3min Avg Time | 3 steps To Active
Market Intelligence Drives Action
Critical market data appears immediately upon scanning, with profit margins and market values prominently displayed before authentication details. This hierarchy ensures users understand the financial opportunity first.
$450 Avg Profi | 1.8s To Value | 78% Convert
Every Step Visible, Every Result Verified
The authentication process shows real-time progress with detailed confidence scores and verification steps. Community validation and transparent scoring build trust in the results.
98% Accuracy | 4.8★ Trust Score | 12k+ Verified
Design Principles
The guidelines that shaped every decision
After our research, it became clear that users weren’t just looking for an authentication tool—they were trying to make fast, informed, confident business decisions. To keep us aligned, I defined three design principles that served as our compass throughout the project.
Each principle acted as a guardrail whenever we had to make tradeoffs, ensuring the final product supported how resellers actually work.
Onboarding That Builds Confidence
The three-step onboarding flow introduces features progressively, starting with authentication basics and revealing market intelligence capabilities as users gain confidence with the core functionality.
92% Completion | 2.3min Avg Time | 3 steps To Active
Market Intelligence Drives Action
Critical market data appears immediately upon scanning, with profit margins and market values prominently displayed before authentication details. This hierarchy ensures users understand the financial opportunity first.
$450 Avg Profi | 1.8s To Value | 78% Convert
Every Step Visible, Every Result Verified
The authentication process shows real-time progress with detailed confidence scores and verification steps. Community validation and transparent scoring build trust in the results.
98% Accuracy | 4.8★ Trust Score | 12k+ Verified
Design Principles
The guidelines that shaped every decision
After our research, it became clear that users weren’t just looking for an authentication tool—they were trying to make fast, informed, confident business decisions. To keep us aligned, I defined three design principles that served as our compass throughout the project.
Each principle acted as a guardrail whenever we had to make tradeoffs, ensuring the final product supported how resellers actually work.
Onboarding That Builds Confidence
The three-step onboarding flow introduces features progressively, starting with authentication basics and revealing market intelligence capabilities as users gain confidence with the core functionality.
92% Completion | 2.3min Avg Time | 3 steps To Active
Market Intelligence Drives Action
Critical market data appears immediately upon scanning, with profit margins and market values prominently displayed before authentication details. This hierarchy ensures users understand the financial opportunity first.
$450 Avg Profi | 1.8s To Value | 78% Convert
Every Step Visible, Every Result Verified
The authentication process shows real-time progress with detailed confidence scores and verification steps. Community validation and transparent scoring build trust in the results.
98% Accuracy | 4.8★ Trust Score | 12k+ Verified
wireframe
The wireframes establish the structural foundation of the NexMark app, focusing on layout, hierarchy, and core functionality before visual design. They map out the placement of key elements — such as navigation, dashboard metrics, and onboarding steps — ensuring a clear, intuitive flow. This stage allowed the team to validate usability, streamline user interactions, and align the design with real user needs early in the process.
wireframe
The wireframes establish the structural foundation of the NexMark app, focusing on layout, hierarchy, and core functionality before visual design. They map out the placement of key elements — such as navigation, dashboard metrics, and onboarding steps — ensuring a clear, intuitive flow. This stage allowed the team to validate usability, streamline user interactions, and align the design with real user needs early in the process.
wireframe
The wireframes establish the structural foundation of the NexMark app, focusing on layout, hierarchy, and core functionality before visual design. They map out the placement of key elements — such as navigation, dashboard metrics, and onboarding steps — ensuring a clear, intuitive flow. This stage allowed the team to validate usability, streamline user interactions, and align the design with real user needs early in the process.
Home Screen
The Home screen provides users with an at-a-glance overview of their key performance metrics and activity. The top section highlights total profit, authentication index, and accuracy rate, enabling users to quickly assess the business's health. The dashboard includes progress-based gamification elements (streaks, rank, and tier) to boost engagement. Below, action cards like Quick Scan, Bulk Mode, and Profit Calculator give users fast access to core functions. The Live Feed and Trending Now sections surface real-time authentication activity and market trends, keeping users connected to ongoing performance insights.
Home Screen
The Home screen provides users with an at-a-glance overview of their key performance metrics and activity. The top section highlights total profit, authentication index, and accuracy rate, enabling users to quickly assess the business's health. The dashboard includes progress-based gamification elements (streaks, rank, and tier) to boost engagement. Below, action cards like Quick Scan, Bulk Mode, and Profit Calculator give users fast access to core functions. The Live Feed and Trending Now sections surface real-time authentication activity and market trends, keeping users connected to ongoing performance insights.
Home Screen
The Home screen provides users with an at-a-glance overview of their key performance metrics and activity. The top section highlights total profit, authentication index, and accuracy rate, enabling users to quickly assess the business's health. The dashboard includes progress-based gamification elements (streaks, rank, and tier) to boost engagement. Below, action cards like Quick Scan, Bulk Mode, and Profit Calculator give users fast access to core functions. The Live Feed and Trending Now sections surface real-time authentication activity and market trends, keeping users connected to ongoing performance insights.
Marketing Intelligence
The Market Intelligence page provides users with a clear overview of real-time market trends and authentication performance. It visualizes key metrics such as volume, growth rate, and category performance, helping users make data-driven decisions with confidence. Designed for clarity and depth, this section transforms complex analytics into easy-to-understand insights that support smarter, faster business actions.
Marketing Intelligence
The Market Intelligence page provides users with a clear overview of real-time market trends and authentication performance. It visualizes key metrics such as volume, growth rate, and category performance, helping users make data-driven decisions with confidence. Designed for clarity and depth, this section transforms complex analytics into easy-to-understand insights that support smarter, faster business actions.
Marketing Intelligence
The Market Intelligence page provides users with a clear overview of real-time market trends and authentication performance. It visualizes key metrics such as volume, growth rate, and category performance, helping users make data-driven decisions with confidence. Designed for clarity and depth, this section transforms complex analytics into easy-to-understand insights that support smarter, faster business actions.
Overall Production After Launch
After launch, NexMark saw a strong and positive response from users. More people completed onboarding, started using the app faster, and reported smoother workflows with fewer errors. The new features made it easier for users to make data-driven decisions, while community participation and weekly activity grew steadily. These results show how thoughtful design and continuous user feedback turned NexMark into a more engaging, efficient, and trusted experience.
Overall Production After Launch
After launch, NexMark saw a strong and positive response from users. More people completed onboarding, started using the app faster, and reported smoother workflows with fewer errors. The new features made it easier for users to make data-driven decisions, while community participation and weekly activity grew steadily. These results show how thoughtful design and continuous user feedback turned NexMark into a more engaging, efficient, and trusted experience.
Overall Production After Launch
After launch, NexMark saw a strong and positive response from users. More people completed onboarding, started using the app faster, and reported smoother workflows with fewer errors. The new features made it easier for users to make data-driven decisions, while community participation and weekly activity grew steadily. These results show how thoughtful design and continuous user feedback turned NexMark into a more engaging, efficient, and trusted experience.
